Full Name
Pedro Garcia
Speaker Bio
Pedro Garcia is a veteran leader in the global wine and spirits industry, known for blendingentrepreneurial instinct with deep operational expertise. As Managing Director for the USA and Canada at Félix Solís Avantis — Spain’s leading still wine producer and a top ten global wine company — Pedro
has been instrumental in accelerating the brand’s North American expansion and performance.
Guided by his roots as a first-generation American with Cuban heritage, Pedro’s career reflects a relentless commitment to growth, adaptability, and industry innovation. He began in independent retail, quickly evolving into distribution with a eight-year tenure at National Distributing Company (now RNDC), where he mastered every aspect of the business — from chain and grocery to fine wine and on-premise strategy.
Pedro went on to lead U.S. market development for acclaimed wineries across Argentina (Pampa Bev), Chile (Sur Valles Group), and Spain (Felix Solis Avantis), where he built national frameworks, launched new portfolios, and introduced Old and New World wines to a competitive and evolving American
audience. In 2016, he took the helm at Félix Solís Avantis USA. Under his leadership, the company has seen sustained national growth, now active in 32 states and partnered with top distributors like Breakthru, Empire, RNDC, Johnson Brothers, and Mexcor. In 2024, Felix Solis Avantis sold 587,000 cases
into the U.S. market, with projected growth of 8% in 2025.
Today, Pedro leads with a future-forward mindset and a proven track record of building strong commercial infrastructures, growing distribution footprints, and securing high-volume partnerships with leading retailers including SEG, Meijer, Aldi, Sam’s Club, and Costco to name a few. He is recognized for his ability to connect global brands with local markets while fostering long-term value across all tiers of the business.
has been instrumental in accelerating the brand’s North American expansion and performance.
Guided by his roots as a first-generation American with Cuban heritage, Pedro’s career reflects a relentless commitment to growth, adaptability, and industry innovation. He began in independent retail, quickly evolving into distribution with a eight-year tenure at National Distributing Company (now RNDC), where he mastered every aspect of the business — from chain and grocery to fine wine and on-premise strategy.
Pedro went on to lead U.S. market development for acclaimed wineries across Argentina (Pampa Bev), Chile (Sur Valles Group), and Spain (Felix Solis Avantis), where he built national frameworks, launched new portfolios, and introduced Old and New World wines to a competitive and evolving American
audience. In 2016, he took the helm at Félix Solís Avantis USA. Under his leadership, the company has seen sustained national growth, now active in 32 states and partnered with top distributors like Breakthru, Empire, RNDC, Johnson Brothers, and Mexcor. In 2024, Felix Solis Avantis sold 587,000 cases
into the U.S. market, with projected growth of 8% in 2025.
Today, Pedro leads with a future-forward mindset and a proven track record of building strong commercial infrastructures, growing distribution footprints, and securing high-volume partnerships with leading retailers including SEG, Meijer, Aldi, Sam’s Club, and Costco to name a few. He is recognized for his ability to connect global brands with local markets while fostering long-term value across all tiers of the business.
Speaking At
