Presented by an active venture capital team focused on beverage and startup investments, this session offers an inside look at what investors evaluate when considering new opportunities. Whether you're seeking capital to grow, exploring long-term exit strategies, or simply want to build a more investable brand, this conversation is a must-attend for exhibitors, producers, and suppliers. The VC team will break down key investment criteria—such as market differentiation, leadership strength, financial readiness, and scalability—and share guidance on how to prepare your business for potential investment or acquisition. Walk away with a clearer understanding of what it takes to stand out in a competitive landscape and attract the right kind of investor attention.