Name
Part 1: Shifting Tastes: How Multiple Generations Are Reshaping the Beverage Landscape
Date & Time
Monday, September 8, 2025, 9:00 AM - 10:00 AM
Speakers
Description
From Boomers to Gen Z, each generation brings its own values, preferences, and expectations to the glass—and the industry is feeling the impact. In this dynamic presentation, wine educator and industry strategist Erik Segelbaum unpacks the generational shifts influencing what, where, and why people drink. He offers a layered look at how consumer behaviors have evolved across age groups and what those shifts mean for producers, brands, and professionals at every tier. Through real-world examples and industry data, attendees will gain a deeper understanding of how to meet the moment—and the market—by aligning with generational insights.
Continue the discussion Part 2: Gen Z Speaks: Redefining the Future of Wine & Spirits
Session Type
Professional Development
Tasting Component?
Non-Tasting
Learning Objectives
Recognize generational differences in consumption habits, values, and brand engagement across Boomers, Gen X, Millennials, and Gen Z.
Identify the cultural, economic, and social forces driving these shifts and how they impact the beverage alcohol industry.
Apply generational insights to better position brands, tailor communication strategies, and design relevant guest experiences across market segments.
Identify the cultural, economic, and social forces driving these shifts and how they impact the beverage alcohol industry.
Apply generational insights to better position brands, tailor communication strategies, and design relevant guest experiences across market segments.