Fatiya Laymoun brings 20 years of expertise in the hospitality and wine industry, with a specific focus on fine wine and boutique portfolios. As the Director of National On-Premise and Retail Accounts at Trinchero Family Estates, she is responsible for overseeing strategic national accounts, with a special emphasis on the fine wine portfolio. Fatiya’s role integrates multi-channel marketing, supply chain & inventory management, pricing strategy, and customer development, while also driving education and training for both internal teams and distributor partners. Passionate about fostering growth in the industry, she is committed to advancing Trinchero’s market share by leveraging her deep knowledge of market trends and her ability to cultivate strong industry relationships. Fatiya holds certifications from both the Court of Master Sommeliers and WSET, and earned a Bachelor of Arts in Psychology and Business Management from the University of North Texas. She currently resides in Denver, Colorado.