In this candid session, hear from a panel of experienced operators for a deep dive into the successful beverage program management. Understand how to structure cost of goods, build a balanced beverage program, assess a P-mix, drive revenue, set up physical collateral to maximize profitability, and more. In this session we will take a look into all facets of revenue generation, profitability and operation. Learn how to avoid common beverage mistakes and pitfalls, learn how to diagnose, understand and fix CoGS or revenue problems. Suppliers/importers/distributors: We will share tips and trick for how to best interact with your buyers for maximum mutual benefit. Moderated by Erik Segelbaum, Advanced Sommelier, SOMLYAY, LLC.