Join a dynamic panel of industry leaders from the wine, beer, and spirits sectors for an in-depth discussion on innovation in the beverage industry. Moderated by a passionate expert, this session will explore both the obvious and often overlooked forms of innovation driving the industry forward. From new product development and packaging advancements to creative solutions for environmental challenges, experiential marketing strategies, and the integration of software, AI, and cutting-edge selling tools, this conversation will cover a range of transformative topics.